What is the best way to generate business leads for advertising agencies?

Is your advertising agency facing difficulties in generating qualified leads? You are not alone then. In this article, you will learn about strategies for business lead generation for advertising agencies!

Advertising agencies or creative agencies are powerhouses behind the successful creation, planning, and handling of advertisements or any other type of marketing for their clients. Most businesses seek help from such agencies as there is huge competition all around. 

So, why does any business opt for your advertising agency for business lead generation when they have abundant options available? 

It’s only possible when your ad agency has the potential to fetch top-notch leads. 

So, now the question is ‘How do advertising agencies get leads’?

To answer this most important question, we are here to help you. With the given best ways for business lead generation for advertising agencies, you can take your business to the next level.

Let’s dive in to know!

How can you generate business leads for advertising agencies: Best ways!

Getting any advertising agency in front of the right people is not an easy task. There is a competitive edge all around. Your target audience has abundant choices and every agency wants more qualified leads. 

So, here are some best ways to generate business leads for advertising agencies!

Work on search engine optimization

SEO or Search engine optimization is a big fish in this digital era that is difficult to solve. But it is a true blessing for any sort of advertising agency if they crack it well. If any business doesn’t opt for SEO leads, they may not get qualified leads. 

Search engine optimization is a crucial strategy for optimizing and organizing the website’s content as per relevant keywords to attract related customers. Almost every ad agency is using SEO power for business lead generation as the competition is enough in the market. How does SEO help any company maintain a good web presence?

• It helps to fetch organic traffic to the website to maintain a good web presence to give more potential leads in turn. 

• It helps to maintain consistent traffic to your web platform. You can convert this traffic to potential clients. 
• SEO helps any agency to rank better on search engine result pages. If your agency is on the top search results, chances are very high that you may get clicked by people. 

Maintain a well-optimized website

The most important digital face of any business is its website and this is also the first impression of your ad agency on the potential users. To search for exclusive leads for your business, website optimization is crucial. A user-friendly online platform is important to convert prospects into your customers. You should try to make a website that should have:

• Call-to-actions.
• Informative content.
• High-resolution images.
• Testimonials. 

To build a high-converting website for your company, you need to understand the given:

• Who is your target audience?
• What are the issues they are facing?
• What are their problem areas?
• Which type of solution they are looking for?

After understanding their problems or needs, you can cater to them easily. For instance, If you have ever worked on a solar panel advertisement project, you can add reviews, testimonials, tutorials, and how-to content for that particular project. You can add a ‘how to clean solar panels’ tutorial in the displaying section of your website to tell other companies ‘how will you help them to generate leads’.  

Use CRM software

CRM or customer relationship management software can help your advertising agency in many ways. You can easily track all your leads in one place. This will make lead monitoring easier. With CRM software, you can segment leads as per:

• Location
• Industry type
• Behavior

This will help you to deliver personalized messaging to each group. You can also check various metrics like click-through rates, open rates, and conversion rates to check the campaign optimization. Such software helps the sales and marketing team with data-driven decisions, integrated lead management, and segmentation. 

Do pay-per-click advertising

PPC or pay-per-click is another best way to generate business leads for an advertising agency. Almost every person uses search engines to find products and services they are searching for. If you invest in PPC advertising, Google puts the respective advertisements in front of people who are interested in the same. 

PPC doesn’t work only for e-commerce as many companies doubt about. But this is not correct, almost every business can use this marketing strategy. You can gain qualified leads to convert them into customers if you use targeted ad plans. You can consider the given things before investing in PPC:

• You can give any guidance or white paper in return for the information of the visitors.
• You should use CTAs (call-to-action) and share the benefits of what you are promoting or offering. 
• Try to use encouraging and unique phrases to encourage the audience to make a purchase from you. 

Host webinars or events

A training event or webinar is a great way to showcase your knowledge and experience to attract more leads. It gives a good impression too that you want to share your knowledge for free which enhances your business credibility. 

Depending on the target audience, hosting virtual events works well for any advertising agency. For example, being a marketing or ad agency, one can showcase their skills and experience in a certain field. This can gain more trust and credibility with potential clients. You can provide them with relevant and valuable material too. 

Virtual events enable you to reach a highly focused audience that is interested in the topic you are presenting. You can gather information from webinars that can help you to develop customized marketing strategies. And you can use this to segment more qualified leads. 

Make sure to get important details of interested parties, like their email addresses. With these contacts of potential customers, you can take follow-ups to nurture qualified leads along with your sales pipeline. 

Do referral marketing

Another good way for business lead generation for an advertising agency is to do referral marketing. The leads coming straight from the referral market have the maximum potential to convert into sales. You can do referral marketing in many ways on various social media channels. 

You can give rewards to spread awareness about your business or to attract new leads. You can also give discount codes to both the referee and the referrer. Business referrals also enhance the chances of brand credibility and recognition. 

You can even take referral marketing one step further by awarding the customers with gift cards or redeemable credits to use in the future. They can even give these coupons or cards to their friends or family to spread awareness about your ad agency. 

Work on Guest posting

Another best way for business lead generation is guest posting on relevant media publications. Before posting guest blogs, try to understand the pain point of the target audience and establish yourself as a problem solver. However, it is not as easy as it looks. 

You can start researching publications, different communities, and social media platforms where your target audience is present. These are the most common places where they spend most of their time and you can influence them. 

Secondly, note down the topics that solve their pain points. The next step is to reach those guest places or publications with the selected topics. The more value you add to your blog, the more target audience you can fetch. This also helps to add brand awareness and value. 

After getting coverage on these platforms, start to reuse sections of guest blogs on social media channels. Advertising agencies targeting their customers on LinkedIn is an effective way to get enough leads. Remember to create relevant content to gain the audience’s trust. 

Focus on email marketing

Lastly, one of the most important marketing tactics for ad agencies is email marketing to focus on the customers who signed up for your services. This makes it easier to have a loyal customer base. You can easily achieve sales goals with a consistent email marketing strategy. Here’s how email marketing helps with business lead generation:

• You can convert prospects into potential customers easily.
• Email marketing helps to make your agency or brand credible and enhances awareness about your business. 
• You can save the customer’s data for a long time and be friends with them by sending regular emails.
• You can pass important information to the customers and raise engagement of your services or products. 

Summing Up

To grow your advertising agency, you need to focus on how to get more leads. It’s that simple. 

With all that, you should focus on the quality of leads rather than just quantity. After all, the whole scenario is to find more new customers and grow your agency. 

With the given best ways to generate business leads in this article, you know how to fetch them. However, generating business leads is a proceeding process that takes proper looking after and patience to convert them into loyal customers. Apart from these best tips, here are some after-work tips you should follow:

• Remember to take smooth follow-ups.
• Give enough response time.
• You can customize the follow-ups.
• Do consistent work as it is the most important key to any successful business. 

Keep putting in enough effort and with the given best ways to generate business leads for advertising agencies, you can go a long way!